Everything you need to know about running In-App Retargeting campaigns in a small convenient guide.

98% of those who install an app never make a first purchase.

Once only an afterthought, In-App Retargeting has become an essential tool for the app marketer.

User Acquisition Manager at Backflip Studios

DVP of Marketing at Namshi

Greg McQueen

Megha Mehra

“Retargeting gives us the opportunity to bring back valuable players, which usually have a much larger O-factor, than a standard user."

"User acquisition without retargeting is ineffective, all those acquisition $$$ would be wasted with no retargeting efforts.”

The book covers everything you need to know in order to leverage programmatic in-app retargeting, from basics to campaign execution best practices, this guide will help you better understand how to boost your ROAS:

Programmatic Retargeting Basics: Explains terminology and the role of the players of the mobile ecosystem. 

Attribution Models: Compares the different types of attribution, detailing how to use them, pros & cons. 

Retargeting Campaign Execution: An overview of the different stages of a campaign such as data collection, segmentation, creatives, deep linking strategies and best practices.

Driving more activity from your app users.

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The definitive guide to In-App Programmatic Retargeting


Written by our team of experts






Leandro Zeballos

Francis Lachica Guini

Julia Rodríguez Ribas

Guido Crego

Product Manager

Business Growth Manager

Customer Experience

Head of Product


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