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CONSUMER BEHAVIOR
ON ECOMMERCE MOBILE APPS

INSIGHTS REPORT

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  • Waning attention span: Up to 88% decrease in consumers’ attention span year over year.
  • Push notifications are not enough: 52% of push messages are perceived as annoying distractions.
  • Reengagement is more important than ever: Retargeting campaigns drive at least 2x as many purchases as User Acquisition campaigns.
  • Conversion timelines by app categories: Taxi apps have the shortest latency period to drive conversions, while Fashion apps have the longest, taking 31 days to drive 90% of conversions!




CONSUMER BEHAVIOR HIGHLIGHTS

This report uncovers consumer behavior trends accross the following mobile app categories: Classifieds, Fashion, Food delivery, Taxi, Travel

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